March 16th is parade day in celebration of St. Patrick, better known as the day shamrocks and shenanigans take over the city. After the parade the crowd brought their lucky charms and luck O’ The Irish to BJ & Jamie’s Bud Light Blarney Stone Bash! There were fantastic door prizes plus a trip to Ireland and $5,000 cash! Everyone was also treated to Under a Blood Red Sky down in the Cowboy Lounge.
Bud Light will received:
• Exclusive sponsorship as presenting sponsor for BJ and Jamie’ s Bud Light Blarney Stone Bash
• 93 recorded/live promotional mentions
• Twenty Five(25) :60 second commercials
• Online radio commercials with synched Banner 40,000 impressions
• Station Flipper for 1 week with information on promotion
• Social networking and web listing for 2 weeks
• 1x, 3-hour (12noon-3pm) on site event Downtown
• Prizes at the event such as concert tickets, Alice/Bud Light shwag and a trip to Ireland and $5000.