Denise Plante and KOSI 101 are partnering up with Douglas County Libraries! Through a promotion called- “Books with Besties”, Denise Plante encouraged women to get their friends together and get reading! Denise has been talking with her friends about starting a book club, but it’s hard to get started, with picking a day, picking a book, etc…- So Denise supplied the listeners with a list of great book club books and selected a book. Her choice- Bossypants by Tina Fey! A few weeks later, Denise hosted a book club night at Indulge Wine Bar on Tuesday, November 8th. Listeners came and enjoyed a glass of wine and discussed the great book!
•Promotional mentions were made by Denise regarding the event, Books with Besties.
•Denise made live mentions about the event during the Murphy and Denise morning show on KOSI.
•Denise Plante and the KOSI team were at Indulge Wine Bar chatting about the book Bossypants.
•Books with Besties was promoted via the KOSI event page, newsletters, Facebook and a banner which
lead to a speciality page. Books with Besties is all thanks to the Douglas County Libraries! The digital
ads had a total of 20,028 impressions and 43 clicks for a click through rate of 21%. The streaming ads
had a total of 8,323 impressions on 20 spots.
•The email blast below was sent to 7,429 people in the douglas county area. It was opened by 1,073
people for an open rate of 14%. It received 62 clicks for a click through rate of 6%.
•Attached is the affidavit of the on air commercials that ran during the campaign.