Once again the Sunday evening Hudson Garden’s Concert Series was one of the most sought after events this Summer. Bellco partnered once again with Entercom Denver for the Hudson Gardens Concert Series. On air/online announcements and website banner displays helped get the word out about Bellco and encouraged listeners to “Like” Bellco on Facebook for their chance to win a VIP experience tickets to an upcoming concert.
At the concerts, Bellco was featured with onsite banners and also invited listeners to send a text message to a customized code for a chance to win a $100 Visa gift card and a fun Bellco Gift Basket on the spot. As a co-presenting sponsor, Bellco was featured and positioned as a very important component in bringing The Hudson Gardens Concert Series to listeners.
Bellco Credit Union Received:
• Inclusion as co-presented promoting the weekly concerts in over 300 live and recorded promotional announcements
• Combination of :60 commercials and :30 commercials that ran on Alice 105.9 and 99.5 The Mountain. Promised: Eighty (80) commercials. Delivered: 80x on Alice 105.9 and 180x on 99.5 The Mountain
• Sponsorship of 2 on air special programming features aligned to the concert series
• Logo and link on station websites associated with concert series
• Integrated Facebook program campaign to incentivize likes to the Bellco Facebook page with VIP seating and food/water for winners
• Inclusion in a minimum of 6 station email blasts aligning Bellco to the concert series
• 80,000 banner ad impressions. Banner ad campaign currently in progress (10/3). Stats to be added upon completion of campaign.
• Signage on main stage
• On site presence with the Bellco VIP area located right in front of the sound booth.
• Stage announcements, thanking Bellco as a sponsor each week.
• Banners placed around venue
• Integrated text campaign with ability to display sandwich boards throughout the grounds
• Booth space for activation on site