Once again the Sunday evening Hudson Garden’s Concert Series was one of the most sought after events this Summer. Building on the success of 2012 & 2013 Bellco partnered once again with Entercom Denver for the Hudson Gardens Concert Series. On air announcements, online radio announcements (streaming) and website banner displays helped get the word out about Bellco and encouraged listeners to “Like” Bellco on Facebook for their chance to win a VIP experience tickets to an upcoming concert.
At the concerts, Bellco was featured with onsite banners and also invited listeners to send a text message to a customized code for a chance to win a $100 Visa gift card and a fun Bellco Gift Basket on the spot. As a co-presenting sponsor, Bellco was featured and positioned as a very important component in bringing The Hudson Gardens Concert Series to listeners.
Bellco Credit Union Received:
• Signage on main stage
• On site presence with the Bellco VIP area located right in front of the sound booth.
• Stage announcements, thanking Bellco as a sponsor each week.
• Banners placed around venue
• Integration of on-air text messaging contest with banners
• Text to win contest, for instant wins of Gift cards
• 80,000 banner impressions on station(s) of choice from June-August
|Display Ads – KOSI||18,773||287||1.52%||—|
|Display Ads – KQMT
• 80,000 stream impressions on station(s) of choice from June-August
|Streaming Ads – KOSI & KQMT||90,286 (80,000 promised)||1,529|
• Inclusion aligned to station websites
• Inclusion in a minimum of 6 station email blasts about the concerts highlighted as a sponsor, etc.
|KEZW||5/7, 6/4, 8/6||3|
|KALC||4/23, 4/30, 7/2||3|
|KOSI||4/23, 4/30, 5/7, 5/14, 5/21, 5/28, 6/4, 6/11, 6/18, 6/25
7/2, 7/10, 7/16, 7/23, 7/30, 8/6, 8/13, 8/20
|KQMT||4/23, 4/30, 5/7, 5/14, 5/21, 5/28, 6/4, 6/11, 6/18, 6/25
7/10, 7/16, 7/23, 7/30, 8/6, 8/13, 8/20
|Total number of newsletter inclusions
||41 (6 promised)
• Inclusion in a minimum of 100x recorded/live announcements positioning Bellco as a co-presenting sponsor.
|Station||Number of announcements|
||680 (100 promised)|
kezw-hudson-on-sale-2-bellco happs-07262014 kezw-hudson-gardens-7-7 kezw-hudson-gardens
kezw-june-sponsors_07-51 kezw-skimmer_07-53 kosi-promo-hudson-gardens-2014-ver-2 kqmt-event-promo-wk-of-6-16-14
• Minimum of 80x :60 second commercials to run on station of choice
|Station||Number of commercials|
||112x :60 (80 promised)|
• Sponsorship of one on-air special programming feature aligned to Hudson Gardens
• Integration of Facebook program campaign that pushed ‘likes’ to your Facebook
• 6 tickets to various concerts for contesting
• Two Bellco ticket hits throughout the summer with 3 pairs of tickets to various concerts for giveaways.
Which included an additional 10x :10 promos per appearance
Ticket Hit #1 – July 15, 2014 – Bellco Englewood
Tickets: Creedence Clearwater Revisted, Chirs Isaak & Night Ranger
Ticket Hit #2 – August 7, 2014 – Bellco Stapleton
Tickets: Peter Frampton, Little River Band & Lynard Skynard
• Inclusion in 30x promos for Free Ticket Thursday on KQMT for Creedence Clearwater Revisited tickets.
• Inclusion in 20x promos for feature weekend on KQMT. August 16th – August 17th