The Sunday Evening Hudson Garden’s Concert Series was one of the most sought after events this Summer. Building on the success of 2012 Bellco partnered once again with Entercom Denver for the Hudson Gardens Concert Series. On air announcements, online radio announcements (streaming) and website banner displays helped get the word out about Bellco and encouraged listeners to “Like” Bellco on Facebook for their chance to win tickets to an upcoming concert.
At the concerts, Bellco was featured with onsite banners and also invited listeners to send a text message to a customized code for a chance to win a $100 Visa gift card and a fun Bellco Gift Basket on the spot. Overall, a very well-rounded sponsorship with a great deal of on-air, on-line, and onsite promotion with relevant integration!
As one of two supporting sponsors, Bellco will be featured and positioned as a very important component in bringing The Hudson Gardens Concert Series to listeners. Bellco was category exclusive and featured in over $85,000 in media and promotion and had the opportunity to market on site at all Hudson Gardens events all summer long.
Bellco Credit Union Received:
• Signage on main stage
• Ability to have Bellco wrapped car on site
• Stage announcements, thanking Bellco as a sponsor each week.
• Banners placed around venue
• Integration of on-air text messaging contest with banners
• Text to win contest, for instant wins of Gift cards, and tickets.
• 80,000 stream and banner impressions that over all Entercom stations from June-August
• Inclusion aligned to station websites
• Inclusion in 6 station email blasts about the concerts highlighted as a sponsor, etc.
• Integration of Facebook contest with concert series
• Database Emails
• Inclusion in over 100 live and recorded promotional announcements
• Logo and link on station websites associated with Concert Series – all 4 stations
• 80x :60 second commercials that ran on their choice of station
• Sponsorship of 1 on air special programming features aligned to Hudson Gardens.
• 4 tickets to various concerts
• Three Bellco ticket hits throughout the summer – August 3rd, August 10th August 24th