Hudson Garden Summer Concert Series
The Sunday Evening Hudson Garden’s Concert Series was one of the most sought after events this Summer and Bellco partnered with Entercom for Seven concerts beginning July 15th through August 26th . On air announcements, online radio announcements (streaming) and website banner displays helped get the word out about Bellco’s path to financial fitness and encouraged listeners to Like Bellco on Facebook for their chance to win tickets to an upcoming concert. Entercom handled all the backend logistics for the this promotion with Facebook. Bellco increased their Facebook likes by over 400 people with this promotion.
At the concerts, Bellco was featured with onsite banners that reinforced this message and that also invited listeners to send a text message to a customized code for a chance to win a $100 Visa gift card and a fun Bellco Gift Basket on the spot. Entrants received a text message back from Bellco. In addition, Bellco was able to highlight their partnership with LiveWell Colorado with an onsite display of the LiveWell Car. Overall, a very well-rounded sponsorship with a great deal of on-air, on-line, and onsite promotion with relevant integration!
The Oyster Race is an annual urban adventure with the same idea as a wilderness/eco or Amazing Race, but set in a city and is conducted in one day. The race follows a challenging mystery course and provides multiple racing options to satisfy all endurance levels. This year Bellco partnered with Entercom and Alice 105.9 and had the unique opportunity to sponsor one of the ‘tasks’ to be completed on the ‘passport’ that is given to each participant. It was a great way to interact with all the participants and to highlight the new Bellco new downtown location. Teams were given the mental task of determining how much money they would save if they did not go out to lunch everyday, drive every day, or get coffee everyday …little things we can all do put us on a better path to financial fitness. Bellco was featured at the starting point and transition area (at the Denver Downtown Aquarium) , at their downtown branch, as well as on-air and online with Alice 105.9. Overall, a very fun and interactive event for Bellco! On Air
Direct Emails during Hudson Garden Summer Concert Series
Digital Banner Ads during Hudson Garden’s Summer Concert Series
Digital Banner Ads during the Oyster Race
Oyster Race 2012