Every year parents head out to the tedious task of shopping for all those back to school clothes! This year, Entercom and The Outlets at Castle Rock helped to make it easier for parents! Through on-air and on-line promotional support and a comprehensive radio campaign, listeners were able to encourage to head to do one stop shopping at The Outlets at Castle Rock!
In addition, Alice 105.9 introduced The Outlets at Castle Rock to YI! Slacker and Steve, the Alice 105.9 afternoon show encourage loyalty to their show with the greeting “YI”. Everyone who calls and emails uses the term, which is a combination of “hi” and “yes”. They want to spread the message of “YI” around Denver! – What can “YI” do for you? Throughout the month of August, Alice 105.9 listeners who went to the customer service desk at The Outlets at Castle Rock and use the term “YI”, got a special 10% off coupon that they can use to do their back to school shopping!