Throughout the world, people of all ages have used music to tell stories, share love, and express themselves with in their own unique way as a part of their daily life. Denver’s radio listening audience turn to one station for the artist experiences they crave – ALICE 105.9. Alice and AT&T have the power to bring listeners together with their favorite artists and to unite them in the celebration of a common passion.
The AT&T Session Studio at Alice 105.9 extended AT&T’s national music platform to a local level making it relevant to their target audience. Music/artist focused elements were extended to the loyal listening audience in store, via text and on air. The AT&T Session Studio activated new and up and coming artists as well as well known and followed ones, combined with integrating their brand into the sought after experiential opportunities providing a fully integrated platform to reach consumers in a lifestyle way.