AT&T ALL ACCESS Artist Experience with Sam Hill was promoted with Alice 105.9 to bring AT&T customers and potential customers the HOTTEST concert/event tickets in Denver. Alice drove traffic into selected metro area stores through mentions, integrated promotion on air and online. Alice also drove traffic into all AT&T Locations through a texting program. AT&T’s All Access made it possible for lucky current and potential AT&T customers to get Access to hard to get and cant buy performances. By partnering with Alice 105.9, AT&T was aligned with high profile on air talent for in-store remotes. Talent promoted on-air what the upcoming AT&T All Access ticket was, and then was on-site at a store chosen by AT&T for the final registration opportunities.