Entercom Denver and Children’s Hospital Colorado teamed up for a on-going content partnership on KOSI 101 for the Athlete of the Month Program.
KOSI activated the sports mom with an integrated campaign that ran March-September. Thru on air annoucements and commercials listeners were urged to nominate an Athlete of the Month. One winner each month was selected and given a special gift and a “shout out” as the featured “Athlete of the Month” in the next months radio commercial. Plus, KOSI was on-site at a various Childrens Hospital sporting events with grass roots marketing with the station street team and vehicle handing out promotional items from Children’s Hospital.