Alice and Arby’s teamed up to build excitement and drive traffic to Arby’s locations for the launch of Broncos Helmet Glasses. With the promotion of “Home Team Fry Day” listeners were encouraged to wear their Orange and Blue to Arby’s every Friday for the opportunity to recieve a free order of french fries and cheese sauce when they dine at Arby’s. This promotion elevated the launch of the Broncos Helmet Glasses at Arby’s and drove traffic to locations for the free small curly fry and opportunity to purchase a Broncos Helmet Glass.
•Arby’s had commercials on the air for the big push toward the new Broncos glasses and free curly fry.
•Slacker endorsed the program with promotional mentions.
•Arby’s had a specialty page and various ads on the Alice 105.9 website as well as inclusion in the
weekly newsletter and facebook posting of upcoming locations. Arby’s was also streaming on Alice’s
•Alice 105.9 was on site at Arby’s for Free Fry Day With Slacker on November 11th and Howie on