The BUICK Regal is a car that needs to be seen to believe. It’s a sleek, luxury car at a fraction of a price of it’s competitors. So, Alice and BUICK Regal are teaming up to get listeners to help build a customized BUICK Regal and be one of the nicest cars on the road.
Over a Six week period, Alice listeners had the chance to pick customized features on the REGAL like: Exterior Colors, Interior, 19″ wheels, etc. Listeners also were made aware of the STANDARD features that are always included..i.e. Leather seats, etc. The contest was driven on-air to alert listeners about the program.
Total Entries: 1,406
Winner: Desiree M. from Denver
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Recorded Promotional Announcements = 450+ promos